calmdown — Mat System
Obsidian Side
Designed in Chicago. A two-sided performance mat built around the practitioner's full practice — from heat activation to architectural recovery. NoctraSkin™ on one side. PyraSkin™ on the other.
calmdown — Mat System
Ivory Side
The heat side. The performance side. PyraSkin™ thermal surface engineered to elevate practice temperature and improve muscle activation. Two sides. One standard.
calmdown — Atelier
Aura Suit
Luxury movement. Engineered for equilibrium. The Auro Suit was designed as a complete system — structure, compression, and silhouette working as one.
calmdown — Campaign
Move With Intention.
The campaign that launched the calmdown identity into the world. Designed by MDG. Shot for the practitioner who demands more from their practice and their brand.
calmdown — Mat System
Calm Bag — Noir
Darker. More architectural. Built for the practitioner who moves in shadow. Two sides. One standard.
calmdown — Accessories
Calm Bag
Carry everything. Compromise nothing. Designed to hold the complete calmdown system — mat, accessories, and essentials — in a single architectural form.
calmdown — Accessories
Calm Spots
Find your place. Designed as the anchor point for the calmdown practice space — small in form, significant in function.
calmdown — Atelier
Core Leggings
Precision fit. Architectural design. Built around the body in motion — compressive support that moves with the practitioner, not against them.
calmdown — Recovery
Cloudline
Recovery. Redefined. The Cloudline robe was designed for the moment after practice — when the body needs to transition from performance to rest.
calmdown — Atelier
Obsidian
Built from darkness. Designed for strength. The darkest expression of the calmdown identity — architectural, powerful, and unapologetic.
calmdown — Atelier
Kai Suit
The next layer of luxury movement. Designed as a transitional piece — from practice to presence.
calmdown — Recovery
Heal
Rest is part of the practice. Heal was designed as the final layer — lightweight, intentional, and built for the space between movement and stillness.
Seven trademarks. One system.
Built at the intersection of luxury and movement.
Scotch & Soda — Reign Collection
Lisse
Hunter Green Lattice Jumpsuit. Born from the intersection of strength and femininity, Lisse was designed to frame the body with intention. The criss-crossing lattice structure represents connection, confidence, and control. Engineered to empower. Unapologetically bold. Made for the moment — designed to be remembered.
Scotch & Soda — Reign Collection
Amstel
Structured Corset Set. Named for Amsterdam's most iconic waterway, the Amstel set is precision construction at its most refined. A silhouette that moves like the city itself — with intention, with purpose, and without apology. Structure is the statement.
Scotch & Soda — Reign Collection
Eind × Gouda
Black & Oxblood Flare Sets. Two cities. One contrast. The industrial darkness of Eindhoven meets the rich depth of Gouda in a set built for the after-hours. Worn together they tell the full story of the Reign collection — bold, layered, and impossible to ignore.
Scotch & Soda — Reign Collection
Veld Rose
Taupe Pink Shacket. Field energy rendered in a muted rose. The Veld Rose sits at the intersection of structure and ease — relaxed in silhouette, precise in every detail. A piece that transitions from daylight to dark without losing a single step. Heritage, Amsterdam, Est. 1985.
Scotch & Soda — Reign Collection
Schaduw × Roos
Black & Rose Silk Short Sets. Shadow and rose in one collection. Silk that moves with the body and responds to light like nothing else. The architectural contrast between darkness and softness is intentional — this is the Reign collection at its most intimate and its most powerful.
Scotch & Soda — Reign Collection
Nacht
Oxblood Night Short Set. Nacht — night. The city belongs to those still awake, and this is what they wear. Deep oxblood tones saturated with intention, built for the hours after dark when presence is everything and subtlety is optional. Rated R Collection.
Scotch & Soda — Reign Collection
Zon Rouge
Crewneck Sweatshirt. The red sun. Zon Rouge takes the casual silhouette and charges it with Reign collection energy — bold color, clean architecture, and the kind of effortless presence that needs no explanation. Day into night. Street into statement.
Scotch & Soda — Reign Collection
Blauw Goud Nachtlijn
Blue Gold Silk Night Shirt. Blue and gold — the colors of Amsterdam after dark. The Nachtlijn night shirt is precision silk construction with identity built into every thread. Gold detailing against deep blue creates a piece that commands any room it enters. Heritage luxury. Reign energy.
Scotch & Soda — Reign Collection
Ivoor Reign Core
Ivory Jogger Set. The foundation of the Reign men's collection. Clean ivory tones, architectural silhouette, and the kind of refined ease that defines what luxury streetwear looks like when it's done correctly. Comfort built to the standard of the collection.
Scotch & Soda — Reign Collection
Luchtlijn
Technical Windbreaker Set. Luchtlijn — airline. Named for the precision of Dutch engineering and the freedom of movement it represents. The technical windbreaker set is performance construction dressed in Reign collection identity. Built to move. Designed to be seen moving.
Scotch & Soda — Nachtvorst Collection
Nachtvorst
Heritage Denim Tuxedo Coat & Trouser. The night frost. When the city finally goes quiet and the temperature drops, this is what remains. Heritage denim construction meeting tuxedo precision — a piece that closes the Reign collection the only way it could. With authority. Amsterdam, Est. 1985.
Heritage, Amsterdam, Est. 1985.
Designed by MDG. Built for the Reign.
MDG Brand — 03
ARC
Advanced Recovery Contour
Move. Recover. Repeat.
HOKA ARC — ARCFlux™ System
ARCFlux Refuge
Adaptive Recovery Layer System. Engineered for recovery. Designed for movement. Built for the return. The Refuge combines zoned compression support, thermal regulation, and moisture-wicking performance in a single recovery layer system. 72% Nylon / 28% Elastane. Performance interlock with laser-perforated ventilation and flatlock seams. Move. Recover. Repeat.
HOKA ARC — ARCFlux™ System
ARC Aura
Sculpted Recovery Bodysuit System. The ARCFlux™ Aura Bodysuit combines advanced compression mapping with adaptive stretch technology to deliver targeted recovery, all-day comfort, and unrestricted movement between moments that matter. 76% Nylon / 24% Elastane. Engineered seam mapping follows the body's natural lines. Available in Aura Purple, Onyx, and Stone.
HOKA ARC — Adaptive Weather
ARC Tempête
Adaptive Weather Shell System. Engineered for recovery. Designed for movement. The Tempête lightweight stretch ripstop shell with DWR matte finish sheds rain and wind so you can move through any conditions. Laser-cut ventilation at key zones enhances airflow. Packable, wrinkle-resistant, and travel-ready. Ink Navy and Graphite colorways. $248 system retail.
HOKA ARC — ARCFlux™ System
ARCFlux Ascend
Adaptive Recovery Bodysuit System. Engineered for balance between movement and recovery. Body-mapped compression with laser-cut ventilation and moisture-wicking technology delivers precision recovery that moves with you. 74% Nylon / 26% Elastane. Second-skin fit. Built for recovery, travel, training, and all-day wear. $218 retail.
HOKA ARC — Adaptive Recovery
ARC Vallée
Adaptive Recovery Transit System. Engineered for recovery. Designed for movement. The Vallée combines breathable comfort, unrestricted movement, and all-day wearability in a premium transit system. 88% Nylon / 12% Spandex four-way stretch woven fabric with brushed interior and DWR matte finish. Sand Dune and Onyx colorways. $220 system retail.
HOKA ARC — Alpine Series
ARC Flux Alpine
Adaptive Weather Protection. Protect. Adapt. Perform. Engineered for the extreme and built to adapt, the Flux Alpine jacket features 20K/20K waterproof fabric with DWR finish, laser-cut ventilation zones, helmet-compatible adjustable hood, and articulated construction with stretch zones that move with you in any conditions. Built for elevation. Ready for anything.
HOKA ARC — Recovery Footwear
ARCPolar™
Advanced Recovery Contour. Glacier Blue / Alpine Frost colorway. The ARCPolar™ recovery platform combines adaptive cushioning, sculpted support architecture, and luxury all-day wearability for movement through cold-weather recovery environments. Engineered Cocoon Upper. GlacierFlow Cushioning Pods. Meta-Rocker Geometry. Best for recovery, all-day wear, walking, travel, and alpine lifestyle. $240 retail.
HOKA ARC — Recovery Footwear
ARCBlack™
Advanced Recovery Contour. ARCBlack / Crimson Frost colorway. The ARCBlack™ recovery system is engineered to support movement between performance, travel, and recovery through adaptive cushioning, sculpted comfort architecture, and premium all-day wearability. Active Foot Frame™. Sculpted CMEVA Midsole. Translucent Recovery Cushioning Pods. $240 retail.
HOKA ARC — Campaign
ARC — Move. Recover. Repeat.
Engineered for recovery. Designed for movement. The ARC campaign was built around the athlete who understands that recovery is not rest — it is preparation. Every piece in the ARC system exists to support the body's natural cycle of impact, transition, and recovery. Designed by MDG. Built for HOKA. Spring / Summer 2026.
HOKA ARC — Alpine Series
ARCAlpine™ Éclipse
Adaptive Weather Protection Shell. Engineered for the extreme. Built to adapt. Designed to perform. 20K/20K waterproof and windproof barrier with advanced breathable membrane, laser-cut ventilation under arms and back, articulated construction, and secure water-resistant zippered pockets. 88% Nylon / 12% Elastane 3-Layer Stretch Shell. Onyx, Graphite, and Stone colorways. $268 retail.
HOKA ARC — Recovery Footwear
ARCLumi™
Advanced Recovery Contour. Alpine Violet / Frost White colorway. The ARCLumi™ recovery platform combines adaptive cushioning, sculpted comfort architecture, and elevated all-day wearability for movement through recovery, travel, and modern alpine lifestyle environments. VioletFlow Cushioning Pods. Meta-Rocker Geometry. Inspired by French alpine recovery culture. $220 retail.
HOKA ARC — Recovery Footwear
ARCÉLLE™
Advanced Recovery Contour. Alpine Violet / Frost White colorway. The ARCÉLLE™ recovery platform combines adaptive cushioning, sculpted comfort architecture, and elevated all-day wearability for movement through recovery, travel, and modern alpine lifestyle environments. Engineered Cocoon Upper. VioletFlow Cushioning Pods. Active Foot Frame™. Best for recovery, all-day wear, walking, travel, and wellness lifestyle. $240 retail.
Advanced Recovery Contour.
Engineered for recovery. Designed for movement. Built for the return.
MDG Brand — 04
Karl Lagerfeld Paris
Hey Karl!!
Love always. Always love.
Karl Lagerfeld — Hey Karl!! Collection
Noir Posture
Double-Breasted Blazer & Tapered Pant Set. Style: Noir Posture 001. The definitive Karl Lagerfeld power silhouette — 88% Super 140s Wool, 8% Silk, 4% Elastane outer shell with Mulberry Silk / Japanese Cupro hybrid lining. Brushed antique gold hardware. Architectural shoulder construction. Precision waist suppression. Power in purity. Seduction in structure. Full Set — $2,680. Love always. Always love. Paris. Always.
Karl Lagerfeld — Hey Karl!! Collection
Nuit Éternelle
Blazer & Pant Set. Style: LPW-003. Timeless after dark. Sculpted in shadow. 92% Viscose, 8% Silk premium velvet with satin lining and contrast pocket detail. Deep plunge lapel. Tailored single-button blazer. High-waisted flared pant. Structured shoulders. Designed for elevated evening wear. A silhouette that commands the room without saying a word. Retail — $1,560. In the name of the garment.
Karl Lagerfeld — Hey Karl!! Collection
Silence Blanche
The Tailoring System. Luxe Winter Melton Blend — 55% Premium Wool, 35% Polyester Microfiber, 10% Rayon exterior with Satin-Finish Bemberg luxury lining. High-Density Sheared Fox Faux Fur collar. Brushed antique gold hardware with KARL monogram. Architectural shoulder development. Sculpted waist suppression. Precision tapered trouser line. Jacket $1,295. Trouser $595. Full Set $1,890. Power in purity. Paris. Always.
Karl Lagerfeld — Hey Karl!! Collection
Minuit Noire
Nocturnal Tailoring System. Luxe Midnight Melton Blend — 58% Premium Wool, 32% Polyester Microfiber, 10% Rayon with Satin-Finish Bemberg lining and High-Density Sheared Fox Faux Fur collar. Brushed antique gold buttons. Architectural shoulder engineering. Precision waist suppression. Midnight taper trouser system. The collection's most powerful night statement. Jacket $1,395. Trouser $625. Full Set $1,980.
Karl Lagerfeld — Hey Karl!! Collection
Minuit Blanco
Nocturnal Tailoring System. The ivory counterpart. Luxe Ivory Melton Blend — 58% Premium Wool, 32% Polyester Microfiber, 10% Rayon with Cool-Touch Breathable Satin-Finish Bemberg lining. High-Density Sheared Fox Faux Fur collar. Brushed antique gold buttons. The same uncompromising construction as Minuit Noire — rendered in pure ivory. Light and dark. Always in dialogue. Jacket $1,395. Trouser $625. Full Set $1,980.
Karl Lagerfeld — Hey Karl!! Collection
Noir Calme
Hoodie & Sweat Pant Set. Style: HCS-001. 100% Cotton Fleece. Relaxed fit. Go-to hood construction with drawstrings and black tips. Ribbed cuffs and hem. Chest print: Karl Lagerfeld iconic glasses and heart. Wide leg flared sweat pant with Carl glasses print. Colorway: White. The quiet rebellion — luxury casual done at the highest level. Hoodie $195. Pant $165. Set $360. Love always. Always love.
Karl Lagerfeld — Hey Karl!! Collection
Les Noir Hoodie
Style: LNH-001. Premium velvet exterior with plush faux fur lined hood. 100% Polyester Velvet shell. Faux fur hood lining. Tonal raised embroidery: "LOVE ALWAYS" across the chest. Signature red metal zipper for bold contrast. Adjustable drawcord hem. Ribbed cuffs and waistband. Relaxed unisex fit. Side welt pockets. The velvet hoodie that defines the street side of the Karl Lagerfeld identity. Retail $299. In the name of the garment.
Karl Lagerfeld — Hey Karl!! Collection
Le Cœur Blanc
Corset Blazer & Tapered Pant. Style: LPW-004. Power in purity. Seduction in structure. 96% Virgin Wool, 4% Elastane Italian Stretch Wool with 92% Silk, 8% Elastane satin lining. 18K Gold Finished Brass chain detail. Heart embroidery detail — tone-on-tone red embroidery. Corset lacing back detail. Gold chain zip. Le Cœur Blanc embodies the strength of love expressed in its most refined form. Retail $1,395. Love always. Always love.
Karl Lagerfeld — Les Héritières Collection
Les Héritières Blanc
Asymmetrical Drape. Style: LHC-002. Architectural minimalism meets liquid movement. 80% Polyamide, 20% Elastane Premium Stretch Scuba Crepe with 100% Polyester Sheer Chiffon drape panel. Sculpted one-shoulder asymmetrical neckline. Engineered strap for support. Draped chiffon panel attached at hip. Sheer floor-length panels for movement and drama. Invisible back zipper. Made in Europe. The white heir. Modern legacy. Retail $355.
Karl Lagerfeld — Les Héritières Collection
Les Héritières
Asymmetrical Drape. Style: LHC-001. The dark heir. 80% Polyamide, 20% Elastane Premium Stretch Scuba Crepe with 100% Polyester Sheer Chiffon drape. Sculpted one-shoulder neckline. Draped chiffon panel at shoulder. Fitted shorts base for comfort and coverage. Sheer floor-length panels. Invisible back zipper. Limited Capsule — exclusively for the few. A study in contrast. Architectural minimalism meets liquid movement. Made in Europe. Retail $355.
Karl Lagerfeld — Winter Éternelle
Éternel Homme
Eternal Winter Formal System. 62% Premium Wool, 26% Polyester Microfiber, 12% Rayon Alpine Evening Melton Blend. Midnight Satin Interior. High-Density Sheared Faux Fur hood system. Satin peak lapels. Brushed antique gold hardware. Reinforced masculine shoulder architecture. Floating canvas internal structure. Elongated flare trouser engineering. Breathable luxury formal interior. Shot at Badrutt's Palace, St. Moritz. Jacket $1,395. Trouser $695. Full Set $2,090.
Karl Lagerfeld — Hey Karl!! Collection
Rain Blanc
Aviator Jacket. Style: LNW-001. 60% Wool, 40% Polyester structured wool blend body. 100% Polyurethane vegan leather trim. 100% Polyester faux fur collar with "love" embroidered on left, "always" on right. Vegan leather flap utility pockets. Embossed location signature at hem — Amsterdam, Netherlands. Contrast pockets. Leather trim cuffs. Dry clean only. Power in purity. Seduction in structure. Shot in Chicago and Amsterdam. Retail $695.
Love always. Always love.
MDG Collections · Paris · Chicago · 2026
Millennial Design Group
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